{"title":"Les Eaux Primordiales","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eLes Eaux Primordiales (The Primordial Waters) is a French niche perfume brand build on the foundations of the traditional \"Great Perfumery\".\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eCreated by Arnaud Poulain, a young perfumer who worked for several years in the niche perfumery sector (Cinquième Sens - Différentes Latitudes) and in collaboration with Amélie Bourgeois (co-founder of fragrance studio Flair Paris), its mission is to offer timeless, innovative fragrances that redefine contemporary classics with the use and reinvention of sometimes forgotten olfactory families. Atemporality in movement.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eArnaud's inspirations are deeply linked to his personal interests: from contemporay art, music, fashion, literature, even to pop culture. This transversal approach brought to coexistence the writings of the great utopist Jules Verne, the photographic works of Bernd and Hilla Becher, and Howard Kettler's iconic Courier font.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eIn a quest towards a fantasized neo-classical modernity, it's in Jules Verne’s book “20,000 Leagues Under the Sea” that Arnaud encountered the words \"the primordial waters\". The waters where early life began, the foundations of any living organism on Earth.\u003c\/p\u003e","products":[],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/3151\/0055\/collections\/Screen_Shot_2023-09-24_at_10.13.23_AM.png?v=1736539569","url":"https:\/\/mitxfj-fw.myshopify.com\/collections\/les-eaux-primordiales.oembed","provider":"Alpharetta Store \u0026 Studio","version":"1.0","type":"link"}